Watermark: an impression incorporated in the paper making process showing the name of the paper and/or the company logo.
Web: a continuous roll of printing paper used on web-fed presses.
Web Offset: reel-fed offset litho printing. Three main systems of presses exist blanket-to-blanket in which two plate and two blanket cylinders per unit print and perfect the web of paper or board; three-cylinder system in which plate, blanket and impression cylinders operate in the usual manner to print one side of the paper or board; and satellite or planetary systems in which two, three or four plate and blanket cylinders are arranged around a common impression cylinders to print one side of the web in several colours.
Weight: the degree of boldness or thickness of a letter or font.
Wire: the wire mesh used at the wet end of the paper making process. The wire determines the textures of the paper.
Wire Stitching: see saddle or side stitching.
Woodfree Paper: made from chemical pulp only with size added. Supplied calendered or supercalendered.
Word Wrap: in word processing, the automatic adjustment of the number of words on a line of text to match the margin settings. The carriage returns set up by this method are termed “soft”, as against “hard” carriage returns resulting from the return key being pressed.
Work and Tumble: a method of printing where pages are again imposed together. The sheet is then printed on one side with the sheet being turned or tumbled from front to rear to print the opposite side.
Work and Turn: a method of printing where pages are imposed in one form or assembled on one film. One side is then printed and the sheet is then turned over and printed from the other edge using the same form. The finished sheet is then cut to produce two complete copies.
Wove: a finely textured paper without visible wire marks.
WYSIWYG: what-you-see-is-what-you-get (pronounced “wizzywig”) – used to describe systems that preview full pages on the screen with text and graphics. The term can however be a little misleading due to difference in the resolution of the computer screen and that of the page printer.